Impact Politics

An Award-Winning Political Consulting Firm

Who We Are

Impact Politics has guided political campaign advertising and media buying strategy since 2007. It’s clients include winning major statewide ballot initiatives, statewide candidate campaigns, congressional campaigns, national organizations and international public affairs.

Led by Brian Franklin, Nicole Franklin, and Rene Alvarez, the company’s leaders are recognized experts in political advertising, media buying (traditional and digital) and rapid-response crisis communications.

Services

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General Consulting + Communications

General communications and advertising strategy for candidates, ballot initiatives, public affairs & non-profits.

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DIGITAL ADVERTISING + CAMPAIGNING

Digital Advertising + Campaigning

Digital communications, including advertising, social media marketing, email and fundraising.

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Traditional Media Buying

Traditional Media Buying

Our clients share our passion for results and it shows in their success. Companies that outperform the market like to work with us.

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Rapid Response

Rapid Response + Crisis Management

Rapid response and crisis management consulting for campaigns and corporations.

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Awards

4 time Best Overall Internet Campaign Winner

Pollie Awards

Best Use of Facebook Advertising

Pollie Awards

Best Use of Overall Internet Fundraising

Pollie Awards

Best Online Advertising

Pollie Awards

Best Use of Humor

Pollie Awards

Best Online Targeting

Reed Award

Best Email Creative

Reed Award

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News

03Dec

Five Reasons To Start Your Online Campaign As Soon As Possible

Most campaigns want to build their email list and Facebook followers, bring in new donors, and/or simply raise the profile of their candidate or cause. In order to avoid the “online advertising cons ...

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02Dec

How to do Cybersecurity Triage

Much like you don’t need to know brain surgery to save someone in an accident, there are easy steps that you and your organization can take to lessen both the chances of a cybersecurity-related inci ...

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12Mar

Read Brian Franklin’s feature article in Campaigns & Elections magazine: “The Slow Boom of Campaign Technology.”

Why transformational change in political media may take longer than expected… On the shelf in my office sits one of my favorite items: the Pets.com sock puppet, a historic symbol of the dot-com boom ...

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14Feb

Digital Advertising Had Significant Impact on Medical Marijuana Vote in Florida

(Washington, DC) Online video and banner ads had a significant impact on the Florida medical marijuana race, according to a post-election survey of 800 voters conducted by Anzalone Liszt Grove Researc ...

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12Dec

The American Association of Political Consultants names Brian Franklin to its Board of Directors

(Fort Lauderdale, FL) The American Association of Political Consultants (AAPC) has named Brian Franklin to the organization’s Board of Directors. Franklin runs Impact Politics – a Florida based po ...

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12Nov

Seven common new media mistakes

Some common mistakes in the age of new media, and how to fix them… As campaigns increasingly incorporate new media into their strategy and budgets, the pressure is on to make sure these new methods ...

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12Oct

Impact Politics Wins 9 Pollie Awards including Best Overall Internet Candidate Campaign.

(Washington, DC) Political consulting firm Impact Politics took home nine Pollie Awards – the industry’s highest honor bestowed upon political consultants at the national and international level. ...

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01Apr

PRESS RELEASE: Impact Politics Teams with Bruce Springsteen to Form Political Song Consulting Firm

“Impact to Run Consulting” to Guide Artists to be More Politically Correct For more information, contact Brian Franklin at info@impactpolitics.com. (Fort Lauderdale, FL) – Legendary artist Bruce ...

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13Mar

Impact Politics wins Best Online Targeting award at Campaigns & Elections Reed Awards

Impact Politics has won a Campaigns & Elections Reed Award for Best Online Targeting at this year’s ceremony in Washington DC. The Reed Awards, named after Campaigns & Elections founder St ...

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