Why transformational change in political media may take longer than expected….
by Brian Franklin
On the shelf in my office sits one of my favorite items: the Pets.com sock puppet, a historic symbol of the dot-com boom and bust.
The sock puppet, a blatant rip-off of Conan O’Brien’s Triumph the Insult Comic Dog, was a pervasive and popular mascot for the company, which tried to be the Internet’s...Read More
(Washington, DC) Online video and banner ads had a significant impact on the Florida medical marijuana race, according to a post-election survey of 800 voters conducted by Anzalone Liszt Grove Research on behalf of United for Care, which was advocating for Amendment 2.
The survey revealed that those who saw Internet advertisements voted for Florida’s Amendment 2 at a rate of 65%, while those...Read More
Most campaigns want to build their email list and Facebook followers, bring in new donors, and/or simply raise the profile of their candidate or cause. In order to avoid the “online advertising consultant surprisingly advocates more online advertising” motif, let’s bypass that and assume for the moment that you’ve already decided to invest a fixed amount online to achieve your goals.
This...Read More
(Fort Lauderdale, FL) The American Association of Political Consultants (AAPC) has named Brian Franklin to the organization’s Board of Directors. Franklin runs Impact Politics – a Florida based political consulting and communications strategy firm that advises federal, state, and county candidate and advocacy campaigns. Previous to his appointment to the board, Franklin served as co-Chair of...Read More
